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 1 Targeting the Wrong Audience Mistake: Reaching out to people who have no need or interest in your product/service. Impact: Wasted budget, poor conversion rates, and low ROI. Fix: Develop detailed buyer personas and use data to identify your ideal customer profile (ICP). 2. Poor or Generic Messaging Mistake: Sending vague, overly promotional, or irrelevant messages. Impact: Leads may ignore or unsubscribe from your communications. Fix: Personalize content based on the prospect’s pain points, industry, and behavior. 3. Lack of a Clear Call-to-Action (CTA) Mistake: Failing to tell the lead what to do next (e.g., book a call, download a guide). Impact: Leads get confused or lose interest. Fix: Include one clear and compelling CTA in every piece of lead generation content. 4. Not Following Up Promptly Mistake: Delaying outreach after a lead shows interest or signs up. Impact: Leads cool off or go to competitors. Fix: Automate follow-ups with email sequences or CRM alerts. 5. No Lead ...